About the designer and her work

Sally Lacock launched her eponymous wedding dress label in 2010, following a successful career at the high end of British fashion. Working with her small highly skilled team, she produces her unique and ever evolving bridal collection from her East London Atelier.

Sally’s work is delicate, fresh and unashamedly romantic, striking just the right balance between nostalgia and modernity to create a look that is timeless, relaxed and confident.

Known and loved for her personal, friendly service her dresses and bridal separates are individually made to couture standards in house and she meets personally with every bride.

Private fittings and personalised advice. Whether you discover the perfect dress already part of Sally’s collection, or choose one of her designs as a starting point, Sally and her team will listen attentively and offer expert advice on bringing together just the look you envision for your wedding day.

An individual pattern service for the perfect fit. For Sally and her team the only way to ensure a flattering fit is to have a dress made specifically to your body measurements. They are renowned for their individual pattern service, making attention to detail and personal tailoring an essential part of the process.

“I think you deserve nothing less from your most important dress purchase,” Sally says. From the exquisite lace and silks employed in the designs to the exclusive one-of-a-kind accessories she seeks out to compliment her work, Sally’s vision is one of respect for time-honoured skills combined with romantic vintage appeal.

Her unique style, expertise, and refusal to accept anything other than the highest standards has attracted clients from around the world to seek out her timeless, quietly beautiful designs, all made with the greatest of care in London.

How we work

Viewing is by appointment at our atelier in Dalston, London where a full range of samples are available for you to try. Our dresses are made to measure. This means that your dress will be made especially for you.

Once you have decided on a style, we will take your measurements and discuss any fit or design alterations that may be necessary to achieve your perfect dress. We will then arrange a fitting appointment when your dress is partially made so that we can make any necessary adjustments before completion. Our dress collection prices include the pattern work and fittings necessary to achieve the perfect fit for you so there are no additional alteration fees.*Any style changes will be quoted according to requirements.

Our made to measure dress prices range from £2350 – £3000.

We can offer a full bespoke service where a dress is designed entirely and uniquely for you from scratch.

Prices for a fully bespoke dress start from £4500.

We recommend ordering your dress at least five months in advance of your wedding. However we love spontaneity so will always do our very best to accommodate your needs.

Bridal Separates. Our separates collection is made to order in London. We will measure you to determine the size that you need to order ( e.g 8, 10, 12, 14, 16). Any alterations required are charged additionally for the Bridal separates.

Prices for Bridal separates start at £895 for skirts and £595 for tops.

Samples. We like to sell our samples whilst they are still in excellent condition so if time is short or your budget is less than our made to measure prices it is always worth asking what we have available or regularly checking our samples for sale page.

We are very proud of the feedback that we get from our brides and would love you to take a look at the testimonials on our blog.

The fine print. To secure your order we require a 50% deposit. The balance is payable on completion of your dress.

*Any alterations necessary after completion of the dress due to body shape change will be charged additionally.

To find out what to expect at your appointment please visit our blog